All digital marketing agency · Johannesburg

We don't manage digital channels.
We proof them against failure.

Thirty years of turning technical infrastructure into commercial results — now applied to funnels, CRM, and compliance for South African brands who can't afford downtime.

SYSTEM: CHANNEL INTEGRITY STATUS: STABLE — R1M+ MANAGED SPEND
30+
Years driving growth in SA tech and retail
R1M+
Digital ad spend managed and optimized
108%
ROAS achieved in a 14-day campaign window
300+
Person nationwide teams led
How we work

Every engagement runs the same three-stage system.

Connect, audit, amplify — in that order, every time. It's the sequence that keeps campaigns compliant, funnels honest, and revenue predictable.

01 / CONNECT

Connect the ecosystem

Vendor, channel, and partner alignment across the full technology and marketing stack — built on 15+ years managing enterprise relationships end to end.

  • B2B market-entry and channel frameworks
  • Vendor SLA negotiation and governance
  • CRM and payment gateway integration
02 / AUDIT

Audit the truth

Before we spend a rand on media, we find out what's actually broken. POPIA-compliant data audits, funnel diagnostics, and database health checks.

  • POPIA and CPA compliance database audits
  • GA4 and Meta funnel diagnostics
  • Lead-source attribution cleanup
03 / AMPLIFY

Amplify what works

Once the foundation is proven, we scale it — paid media, automated CRM workflows, and AI-driven personalization tuned for conversion.

  • Google Ads Search and Meta Business Suite
  • GoHighLevel and HubSpot automation
  • AI-assisted lead scoring and retention
Who we work with

Not every brand needs us. These do.

We're built for high-loyalty niches and industrial sectors — businesses where trust, compliance, and repeat custom matter more than volume traffic.

01

High-loyalty, personalized product brands

Handcrafted, made-to-order, or bespoke offerings where customers return because of the relationship, not just the price.

02

Industrial & B2B sectors

Vendor-heavy, relationship-driven businesses that need channel and partner alignment as much as media spend.

03

Compliance-conscious operators

Brands handling customer data or payments who can't risk a POPIA or CPA misstep for the sake of a quick campaign.

04

Established teams outgrowing DIY marketing

Companies with real infrastructure — CRM, vendor stacks, nationwide teams — that need it connected, not replaced.

Typical client profile: Miss Bling Bling

A handcrafted, personalized e-commerce jeweller — the archetype of a Ben10PlusOne client.

Small-batch, made-to-order product line (laser-engraved rings, pendants, and keepsakes) sold direct-to-consumer, where every order is a relationship, not a transaction.

  • Product: Bespoke, handcrafted, personalized — 7–10 day production window per order
  • Channel need: A dedicated landing funnel, not just a listing on the main store
  • Compliance profile: Clear returns/exchange disclosures for personalized, non-returnable goods
  • Growth lever: Attribution-tagged campaign links to prove which promo actually converts
Proof of work

Numbers we can defend in a boardroom.

Case: Miss Bling Bling — e-commerce launch

A dedicated subdomain funnel that outperformed the main store on conversion speed.

Deployed a targeted landing page and CRM architecture on GoHighLevel, driving qualified traffic straight into a compliant opt-in and checkout flow within a 14-day window.

42%
Increase in redirect traffic
52%
Increase in member signups
108%
Return on ad spend

"Use data to find the truth, use technology to build the solution, and use grit to ensure it succeeds."

— BAREND (BEN) BEZUIDENHOUT, FOUNDER
TRUSTED ACROSS 30 YEARS BY
MTNMustek AfricaHewlett-PackardEngel & VölkersSMART Technology
Results & reviews

Every campaign gets audited against the same scorecard.

This is the dashboard view we build for every client — benchmarked to your market, your sales data, and your own campaign history, so "growth" is a number, not a feeling.

Sample audit view — populated with your live data at onboarding, not placeholder numbers.
SEO
Ranking & visibility
Keyword position tracking, technical audit score, organic traffic trend
BI & Reporting
Trend benchmarking
Sales + marketing data cross-referenced against market and category trends
ROI
Spend accountability
Cost per lead, cost per sale, and return on ad spend by channel
Website traffic
Funnel health
Sessions, bounce, and conversion rate improvement post-launch
Onboarding growth
Signup velocity
New member / new client signups against pre-campaign baseline
Email marketing
List health
Open rate, click rate, and list growth net of POPIA-compliant opt-outs

"[Client review placeholder — swap in a real quote before this goes live]"

— CLIENT NAME, COMPANY

"[Client review placeholder — swap in a real quote before this goes live]"

— CLIENT NAME, COMPANY
Innovation lab

Real-time concepts, built for how people actually shop and celebrate.

Interactive tools and campaign concepts we design and deploy for personalized-product and event-driven brands.

App concept

Ring size & laser engraving customizer

Interactive size converter and live engraving preview, built for handcrafted jewellers selling direct-to-consumer.

Event management

New product launch campaigns

End-to-end launch sequencing — teaser, reveal, and post-launch retargeting — timed to a single go-live moment.

Branded merchandise

Authentic branded rings & pendants for biker clubs

Custom-engraved club regalia campaigns, from design brief through to a compliant, trackable order funnel.

Real estate

Housewarming keyrings with engraving

Branded, personalized handover gifts for agencies and developers — a small touch that keeps a brand in a new homeowner's pocket.

AI & automation

Instant answers for customers. Real leverage for your team.

We deploy AI where it removes friction — not where it removes the human touch that makes personalized brands work.

Instant messaging

AI-handled customer questions

Bots trained on your product catalogue and FAQs answer sizing, pricing, and order-status questions instantly, escalating anything real to a human.

Agency workflows

AI-assisted client participation

Automated workflows that keep clients looped into campaign progress, approvals, and reporting without waiting on a weekly call.

Trust & compliance

We treat your marketing budget with the same care as a trust account.

Working in high-loyalty, regulated, and personalized-product niches means compliance isn't an afterthought — it's part of the deliverable.

POPIA & FICA-aware database management

Ongoing maintenance of client CRMs and marketing databases, with opt-out requests cross-referenced across every list a contact appears on.

Fiduciary approach to ad spend

Client marketing budgets are tracked and reported on with the same accountability standard as a legal trust account — every rand traceable to a channel and an outcome.

Aligned with SA's regulatory landscape

We build campaigns to work alongside relevant regulatory bodies, not around them — because a client's brand outlasts any single campaign.

Protecting South Africans online

Part of our mission is giving South African consumers the freedom to shop and engage online without being scammed or misled — starting with how our clients' own campaigns are built.

Tech & recognition

Ben10PlusOne — because a 10/10 always has room for one more thing done right.

Backed by 30 years of combined technical and marketing background, with hardware and education-sector recognition, and a hands-on approach to where AI and machine learning are actually ready for client work today.

Hardware & tech partners

Longstanding relationship with Hewlett-Packard and other technology partners supporting agency infrastructure.

Education sector

Recognition from the education sector for technical and digital transformation work.

Machine learning, applied honestly

We're investing in ML where the hardware and data are ready for it — and we're upfront with clients about where it isn't, yet.